Our obsession with “beauty” causes us to overlook value.

Seth Godin uses the sexual selection process as seen through peacocks and peahens to understand our culture. Attraction moves in one way: more. Why do peacocks have so many feathers? Feathers that do not have any other function other than beauty? Because peahens are attracted to the mates with the most feathers, therefore the ones reproduced will also have more feathers.

Godin compares this to how we make decisions about anything from job candidates to politicians.

What is underlying the belief, “I don’t know, I’m just attracted to it”” And what could we be missing when we say that?