I’ve been thinking about how temporal art is most often built in a way to convince the audience to come along for the journey.
Books have stories, and characters that become endeared to the reader.
Podcasts have hooks.
Music (depending on the genre) creates a pull for to the tonic.
It feels almost like advertising- crafting the hook just so- inspiring the person to click and buy. But instead of a transaction, the audience is taken on a journey.